Wizards of Waverly Place

He had also worked on a pilot for NBC; Disney hired him after seeing it.

Greenwald adopted the network's idea of a show centering on a family of wizards.

When Murrieta joined the project as an executive producer, it was titled The Amazing O'Malleys; he thought they would produce only a pilot.

He had never produced a show targeted at a youth audience and was apprehensive about being involved.

The network planned to build on these successes with a new comedy series aimed at girls.

Greenwald, who had previously worked on the first season of Hannah Montana.