DMA Design Limited

Rockstar North (Rockstar Games UK Limited; formerly DMA Design Limited) is a British video game developer and a studio of Rockstar Games based in Edinburgh. The studio is best known for creating the Lemmings and Grand Theft Auto series, including Grand Theft Auto V, the second-best-selling game and most profitable entertainment product of all time. David Jones founded the company as DMA Design in 1988 in his hometown of Dundee. During his studies, he had developed the game Menace and struck a six-game publishing deal with Psygnosis, which released Jones's project in October 1988. While making its sequel, Blood Money, Jones dropped out and hired several of his friends, including Mike Dailly, Steve Hammond, and Russell Kay, with whom he had attended the Kingsway Amateur Computer Club. They opened the company's first offices above a former fish and chip shop in 1989. Following the successful 1991 release of Lemmings, the studio rapidly expanded and moved into proper offices, after which Kay left to establish Visual Sciences. Several Lemmings expansions and sequels later, 1994's All New World of Lemmings was DMA Design's final game in the series and its last with Psygnosis. After many halted projects from partnerships with Nintendo and BMG Interactive, Jones sold the financially stricken studio to Gremlin Interactive in April 1997.