Virgin Interactive Entertainment, Inc.

Avalon Interactive Group, Ltd., formerly known as Virgin Interactive (Entertainment), was a British video game distributor based within Europe that formerly traded as the video game publishing and distributing division of British conglomerate the Virgin Group. During the company's time under the Virgin brand, they had developed and published games for major platforms and employed developers, including Westwood Studios co-founder Brett Sperry and Earthworm Jim creators David Perry and Doug TenNapel. Others include video game composer Tommy Tallarico and animators Bill Kroyer and Andy Luckey. Formed as Virgin Games in 1983, and built around a small development team called the Gang of Five, the company grew significantly after purchasing budget label Mastertronic in 1987. As Virgin's video game division grew into a multimedia powerhouse, it crossed over to other industries from toys to film to education. To highlight its focus beyond video games and on multimedia, the publisher was renamed Virgin Interactive Entertainment in 1993.